The effect of context on the use of metaphor in discourse

Abstract

In this article, I will discuss some contextual factors that play a role in the production of metaphors in real discourse. There are a number of such factors that have this effect (see Kövecses, forthcoming). They include the following: (1) the immediate linguistic context itself, (2) what we know about the major entities participating in the discourse, (3) physical setting, (4) social setting, and (5) the immediate cultural context. This article will be limited to the discussion of the first two.